Mike Kruzeniski



KIN

 

Microsoft
Redmond, USA
Senior Experience Design Lead
2008-2010

 
KIN was part of Microsoft’s early rethinking of it’s mobile strategy. Launched in 2010, KIN was a mobile experience and online service designed for people that live to be constantly connected to their friends. Social networking was woven in to every aspect of the phones. The home screen put everything happening on your networks front and center, pulling together feeds from services like Facebook, MySpace, and Twitter. Sharing was made simple through a feature called “the Spot” — a single spot at the bottom of the screen to drag photos, videos, websites, locations, or updates that you want to share with friends. Everything on a KIN phone was automatically saved to the KIN Studio, an online service to manage and share friends, messages, photos, and videos.